There’s something magnetic about a Euro summer - the kind of escape that lingers long after the last Aperol spritz, the last sun-soaked swim, the last twilight drive along the coast. For the Sommer muse, every destination is a backdrop. Every look, curated. The luxury bikini becomes more than swimwear - it becomes a marker of presence, a reflection of mood, a memory in motion.
Sources: @keziacooko / @sommer.swim
From the sharp edges of Amalfi to the pulse of Ibiza and the low-key decadence of the Côte d’Azur, this is where style isn’t just worn, it’s lived. Where each piece from the Sommer collection adapts without effort. A black halter top against lemon-drenched cliffs. A balconette bikini on a private deck in Saint-Tropez. A halter bikini top that feels right from first dip to last cocktail. The itinerary may change. The energy won’t. Let your look follow your lead.
Ibiza - Bold, playful, and sun-soaked energy
Ibiza isn’t subtle - and that’s the point. It’s rhythm and heat, barefoot lunches that become golden hour pre-parties, and a kind of electricity that hums from sunrise to sunrise. On this island, the luxury bikini becomes something else entirely: a statement, an attitude, an unspoken introduction. Styling for Ibiza is about standing out without trying. Think colour that catches the light, silhouettes that don’t apologise. Opt for a bandeau bikini or balconette bikini in a saturated citrus or cobalt tone - something that works against the Balearic sun and demands attention.
Sources: @kyradooleyo / @lidia
The Sommer balconette bikini offer the perfect balance of minimal cut and maximum impact. Pair with sheer low-rise pants, gold hardware, and wet-look hair for a look that says you're not just at the party - you are the party. Prefer something a little more sculptural? A halter bikini top in lacquered black or metallic bronze adds edge to beach club dressing. Add oversized sunglasses, barely-there sandals, and nothing too fussy. Ibiza dressing should feel instinctive, like the music - loud, layered, and completely unforgettable. This isn’t resortwear. This is your second skin.
Amalfi - A Study in timeless ease
Amalfi doesn’t demand attention, it just captures it. There’s a quiet elegance in the way the sunlight hits whitewashed villas, in the linen-draped tables at lunch, in the way everything feels unhurried but intentional. Here, a luxury bikini is less about spectacle, more about subtle command. Look to clean lines, muted tones, and silhouettes that echo the coast’s effortless charm. A black halter top paired with minimalist gold jewellery sets the tone - modern, sculptural, and quietly confident.
Source: @sullivang_
For something softer, choose a Sommer Swim bandeau bikini in earthy neutrals or soft coastal blues. Wear it with an oversized white shirt left open, leather slides, and a silk scarf in the hair. This is the mood of Amalfi: slow, sun-warmed, and impossibly elegant. A curated palette. An appreciation for quality. A bikini that works as well by the water as it does layered under a linen set at a sunset dinner. You didn’t dress specifically for the photo, but it’ll be perfect anyway.
Effortless Riviera refinement
There’s an ease to the French Riviera - but never without intent. Here, beachwear is elevated to ritual. From private decks in Cap d’Antibes to lunch beneath striped umbrellas in Saint-Tropez, every detail matters. Every look is considered. This is where the luxury bikini meets its most refined expression. Choose a bandeau bikini with barely-there straps and impeccable fit - the kind that pairs effortlessly with a crisp oversized blazer and tortoiseshell sunglasses.
For something more architectural, a black halter bikini top delivers structure without excess. Style it with a silk sarong tied low at the hips, polished slides, and a sleek bun. Jewellery is minimal. Everything feels intentional, but never effortful. The Côte d’Azur is not about trends. It’s about tone. Quiet confidence. Cool fabrics. Clean lines. A bikini that doesn’t need embellishment to make its mark.
You belong here — and it shows
Wherever your boarding pass takes you, from Amalfi’s slow coastal charm to Ibiza’s hedonistic pulse or the polished calm of the Côte d’Azur - the luxury bikini becomes more than something you wear. It’s your point of view. Your rhythm. Your signature in the sun. With Sommer Swim, each piece is designed to move with you, sharpen the mood, and leave a mark long after the moment has passed.
